Publicity Services :: National Campaign

• Hard Pressed Publicity will publicize client to national media outlets. Media will be targeted toward artist specific genre from Hard Pressed Publicity list of media contacts.
• Media mail out will be staggered to establish press clips/quotes for press kit and press releases to effectively target media.
• The media kit will be mailed to: internet media, alternative magazines, targeted daily major newspapers and weeklies, radio specialty programs, fanzines and magazines for possible previews, review, features or interviews.
• The media mail out will include a cover letter and press release, bio, press clips, photo and CD for the above mentioned media (photo, press clippings and CD to be provided by artist or label; cover letter and press release provided by Hard Pressed Publicity- package assembly included).
• Research new avenues to publicize artist
• Coordination of interviews, previews & reviews, for print, radio, television and internet media.
• Consistent follow-up to media with weekly phone calls
• E-mail press releases to media re follow-up
• Collection of tear sheets
• Consistent updates
• A final report to the client

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