Johnny Cash

I worked publicity for SXSW for 10 years, and the most enjoyable part of my job was working with the keynote speakers and in 1994 I had the pleasure of working with my favorite, Johnny Cash. In advance of the conference I worked with his assistant, Hugh Waddell and he versed me on all of the pertinent details before their arrival in Austin. Johnny Cash requested a limo to pick him up at the airport with air-conditioning, ice and soft drinks. The limo driver I booked for his arrival and departure was in his 20s and a huge Cash fan. He wanted Cash to autograph his guitar. It was set. 

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